How to do packaging design wisely and professionally?

　　Package includes: medicine, health care products, food, sugar, wine, beverage, merchandise, product packaging, etc.

　　First, brand and product positioning;

　　No matter what product is needed to do brand positioning rightly. Brand transfers value proposition and key problems. Think about what grades? What is the nature of the packaging? And product upgrading, product supplement or product innovation?

　　Second, looking for target customers;

　　Conducting market research, find the target customers and core customer base, as well as the core consumers’ values and aesthetic temperament and interest. Based on the target customers’character, joy, aesthetic temperament , interest, and buying habits to do packaging design.

　　Third, studying similar products, seek breakthrough;

　　Refer to the same grade, the same species or the same value proposition of other packing. After studying the other products’ packaging design, to build separate points in the packing area and looking for breakthrough and strengthen the point! Packaging form, color, characters, fonts, and other places can make breakthroughs.

　　Fourth, looking for the packing style and tone, and then design;

　　Give packaging unique value proposition and soul. To strengthen the packaging structure, form, color, characters, fonts, and so on.

　
       Fifth, highlighting and emphasizing the packing characteristics;

　　Exaggerate and strengthen the characteristics of the packaging and packaging products, give full play to the advantages of the product itself as a starting point, focus on characteristic design.

　　Sixth, considering the costs and packaging visual effect.

　　According to the needs of the enterprises, account the number of packages, then calculate according to the quantity and packing material cost. Packaging visual effect must be measured at a distance, in front of a few meters’ away, whether packaging is clear, grab an eye, and how to match the color. With a close look, whether the print quality is unqualified, finished product color is correct, whether delicate degree is achieved the desired effect. With a touch, look from details, whether the material is appropriate, whether feeling is good, whether quality and hardness of the materials up to standard.

　　Seventh, The choice of packaging materials

　　Packaging is the key to quality assurance in the process of purchase, sale, and storage. An elegant chic packaging, not only can give a person beautiful enjoyment, but also can directly stimulate the consumers' desire to buy, to achieve the purpose of promoting sales. Good packaging can have more collection value, some can save resources, and to be used again.
Good packaging design, must have a good material, material is the essence of the packaging, namely how to maintain the quality of the packaging so that it never lose value. Must fully understand the characteristics of the packaging, can you choose and use appropriate materials rationally according to these features , to perfect quality, especially for natural, pollution-free green food, and those which have the history culture of food and product to use more material performance. Using the appropriate material performance can meet the demands of people better.

　　Eighth, Packing type

　　Generally, packaging type can be divided into two categories, namely large packaging and small packaging.

      Large packaging is also called the transport packaging, it is aimed to facilitate transportation, loading and unloading, and storage, generally use wooden cases, corrugated carton, tin bucket or white iron drum; Small package is also called retail packaging and sales of packaging, protect packaging products quality and has certain ornamental value, it is convenient for propaganda, exhibition, easy to carry. Many different kinds of packaging, can be divided into rigid package, semi rigid package and flexible packaging these three types , which has a tin, tin cans, porcelain, glass and process small wooden box, small bamboo box, hand-cut gilded box, cardboard boxes, paper bags, plastic bags and all kinds of compound bags and so on, these forms can be designed with the appropriate materials for packaging design according to different requirements.