A few steps to own a successful design

1, Why do you do the design?

　　Do one thing, there is always a purpose.

　　Whether it's a good purpose or a bad one, there will be a purpose. You go to work, the purpose is paid. Your goal is to work and to eat. You take a taxi is to arrive somewhere, you crowded subway, crowded bus, the purpose is to go back to somewhere and don't spend too much money. You give the boss a smiling face, you stare at the boss in my heart, have a purpose? All have. The proposition of a design, must be associated with a particular purpose. Who will pay the payment otherwise? Well you grasp the purpose is to determine the project of the heart, that's not good enough?

2, Who do you design for ?

　　Business is designed to make money, consumer purpose is to save money. This is what to do? Designers are the bridge between manufacturers and consumers. Both to ensure consumer product performance or appearance requirements, and to achieve economic benefits, make the business profitable, otherwise your design do not have meaning.

　　Design the ultimate recipient of that final audience, your design is main crowd you design. This group of people may be old, less may be so. what you have to do is to find your design ultimate role of the crowd, and managed to find out their common features, so that you can be isolated from many of them.

　　Such as razor ads mainly applies to who? Man or a woman, how old? What kind of level? As well as the high consumption crowd taste problem. Brand preference and so on.

　　Sanitary napkin ads mainly applies to who? Is a woman, old or young, but not old to 60 (buy except for granddaughter, this kind of situation is rarely) less not to under the age of 10.

　　Your primary audiences are students, you need to consider the characteristics of students: students such as the economy is not independent, consumption level is low, which age group are students, what is the most care of one age paragraph? This age group psychology focuses on what (ideal, adolescence, love, career, family, retirement, divorce, widow, wedding, fatherhood,...)

　　All in all. It is very important to find out what your audience wants to have.

　　How to find out? Analysis of their age, sex, occupation, economic ability to pay, psychological demands. Try to find what they have in common, it will be the easiest and most effective attack channel. Even if their age span is big, all kinds of profession, all kinds of personality, ideas, men and women, the economic level is different. How can it be ? They must have a common area.

　　A funeral participants will conform to the above situation, but they all remembered and don't give up for the dead (and happy). This is your starting point.

3, How to realize the design purpose?

　　Purpose, the crowd had, this design can be done, someone had to pay. But how to use design to realize purpose?

　　As the saying goes: all roads lead to Rome. Ten million road, have to choose one. To choose which, the shortest!

　　Means of analysis on hand, which can be the fastest, the shortest path to realize the purpose, the most effective and most energy-saving ? Methods are ten million kinds, the right is not much. The best there is only one, look at your side, everyone is looking for the road, who is the most close to the road, who will be successful. On the other hand, will walk more far. The client may not always to follow you beat the bush.

　　How to do nice and short means? Again, analysis, analysis of marketing: are you familiar with the unfamiliar, the mountain you will not let the customer familiar with the area. Two at a time, you will make your customers away. Analysis of the audience, the most accessible means (generally others have done, don't be copied somebody else ideas, have the effect of imitation) method is found often you will find that many people find her. After that you all aspects of the advantage is the creative, and so on... ...

4, Do design process seriously ?

　　As for now, we are always thinking to not draw a line, aren’t we?

　　But if you start to enter the stage, I'm afraid that, have you changed. Everything is OK. Only owe the east wind, now that everything is OK, how can be ready? To inextricably, begin to do practical work is the first one thousand flocculant. All the actual operation, in order to realize the thought she was actually do when there will be all kinds of difficulties and even makes us wonder once thought it really come true. If you came to this step, the congratulations, because many people will stop at this step. Back and you don't have a lot of people to compete, but also cannot take too much time, experience, and budget because some unnecessary effect . Or you will lose badly.

　　Be serious, serious and earnest. No matter how many will be done!

　　Always believe that there will be a better way, the truth is also such. Steadfast to do each step, also not satisfied with their current practices. Do all details your opponent does not pay attention to . Each place should be carefully and seriously. Make contact with the customer of every detail, treat customers integrity, various aspects can do a better job of leeway for yourself. If really try can do better.

5, Careful analysis of the complete design?

　　Task completed, to get the finished product. Celebrate the didn't drink champagne, you will see the lack of work why? Put it in the place that you do not pay attention to, over a period of time. Oh my god, this is wrong, it didn't change. It can do better. Is that so?

　　Careful analysis of the completing design, find out shortcomings and improve next time. Before the customer find the mistakes, looking for remedial measures in time, don't be busy investigating, the draft the customer signed is wrong. The customer may not find trouble of you now, but he will consider the cooperation with you next time.

　　Well, write enough, hope is good for everybody, or a better way, and not to believe that there is no best, only better?