Packaging design ------- to be modern and contemporary

1, Packaging history

　　 Packaging - refers to the transport, storage, sales in the process, in order to protect the goods, as well as to identify, sales and convenient use, with certain container, material and auxiliary material to prevent external factors from damaging in the floorboard of the decoration. As early as in the middle of the 18th century, high-grade goods packaging has been formed. But when the purpose of packaging is to protect the safety of goods during transportation. So, the first is simply goods safety packaging.

　　In the early 19th century, prosperity in commodities are unprecedented in wholesale and retail way. Such, part of the retailers are starting to adulterated in the low-cost no packing goods! Traders’ behaviors make manufacturers lose their market share soon. So that manufacturers realize low-cost commodity packaging is needed to ensure the quality of the goods. Although, when people have a certain understanding of packaging. But the packaging is just the purpose to protect the goods, also is the original packing. It just has the same and single packing appearance.

2, The packing materials

　　 Now packing material is also very rich, paper, plastic, metal, glass, wood, ceramic, wild vine, and natural fiber, composite materials such as packaging materials, as well as adhesive, coating, printing materials and other auxiliary materials.

         Paper packaging materials- because it is easy to deform, light weight, strong expansibility in our life. So, it is widely used. But to advocate environmental protection, paper is apparently discouraged today!

　　 Plastic packaging materials --- make resin as main ingredients, high temperature to finalize the design. Plastic is a kind of new packaging materials. However, it in packaging material utilization rate is increased year by year, in some developed countries plastic packaging has been slowly instead of paper.

　　　Wood packaging materials -- - is a natural material, after a bit of processing is available. Usually divided into two kinds : hardwood and cork. Like paper, as from the perspective of environmental protection for wood packing material is not suitable for mass production.

　　Metal packaging material -- originated more than 100 years ago, in 1809 the French invented the food jar hidden method, in 1841, the British invented the tinplate cans. Thus began the modern history of metal packaging. Metal packaging due to the complexity of processing, so the cost is relatively high. Utilization rate is not high.

　　Glass packaging materials - glass quality is harder and brittle, the characteristic is transparent, is easy to process! But, very easy to damage, thus the application is relatively few!

3, Packaging decoration

　　For packaging decoration standards can be divided into mass, sales character and culture.

　　Mass packaging decoration-- commodities have their own customers, and strive to expand their customer base, so as to make the goods more marketable. Packaging decoration designers in order to make their work have mass, should carefully consider for consumers, make packaging to be consumers’ right-hand man and good advisers, and to better service for consumers. To be able to think of some way to attract consumers is very important. Only the expansion of consumer groups can lead to better market efficiency.

　　Selling packaging decoration -- one commodity is no use value for consumers is not recognised by the market and consumers. Only the consumer need products can enter the market, to face market competition. This is for consumers. However, goods are not always to know and understand by the consumers. That is to say, must carry out publicity and promotion. Therefore, the packaging of goods should show the sales, to the performance and characteristics of the goods to promote, the interest of consumers. Let consumers be interested in goods, arose consumers’ attention, increase consumer's desire to buy goods.

　　　Culture packaging decoration - today’s packing decoration should not only consider the material requirement of the consumer, but also should consider the psychological needs of consumers. To reflect on the packaging decoration culture, make the packaging send out a certain culture, have a certain social influence.

4, Contemporary feeling of packaging design

　　Today, the modern packaging design is a very prominent problem. Relative to commodity packaging is one of the characteristics of the first direct expression to consumers, representative packaging must have his own age. Today, for instance, we can still see goods are packed in strong red during the Chinese Cultural Revolution. This is a historical period of commodity packaging time reflect the time characteristic and the influence of the goods. While the contemporary sense of the packaging, discussion is very broad. Modern is determined by people's living standards and aesthetic idea. I think the "modern" is more than our current aesthetic level, for people who do not willing to accept new things, "modern" is not welcome. Fortunately, the consciousness of innovation is now in root deeply solid around us. People have realized no innovation will be no development. So, we are all in to accept new things, to accept new ideas. So, now some special futuristic design also gradually accepted by people. However, we are accepting new things at the same time can't forget the traditional elements. Color, design and production of predecessors on materials gave us a wealth of experience. The fine ceramic wine, with national representative pattern, with national characteristics. These will bring us visual enjoyment while appearing on the packaging design .