Packaging is the best ADs

In the modern society, people no longer believe that the packaging design is purely functional terms. Especially, cosmetics, packaging has become a sales tool, it is a tangible manifestation of the brand value. The packaging design is to convey information when determining the trend of the brand, the product features recognition and brand visual identity while identifying with brand promotion route "function, this is reflected in the packaging, it becomes necessary to highlight the functional demands of points, and even determine the packaging performance strategies.

The packaging communicate with consumers directly. Therefore, the packaging design must take into account the location and display of product sales.Such as supermarket, This type of terminal mainly display products on open shelf. The best position of the shelf general at the head-and eye sight, the second best position is the waist-level, equivalent to 74% of the first best position, third best position knee or waist, the equivalent of the first most 57% of the optimum position.We can not predict the position to display products, but we can create the best display location through the packaging design.

The packaging has been carrying the tasks in segmentation stores similar products and brands to attract the eyes. Good packaging make a unique product, cause consumer concern, and to achieve the purpose of buying impulse. If the packaging work together with POP, the sales will become even better.

The data shows that 40% of consumers buying behavior in the sale of the scene commodity and brand. Many companies in Europe and the United States, Japan and other developed Western countries, as well as China's Hong Kong, Taiwan and other economically developed areas in marketing has entered refine the marketing stage, many enterprises through the terminal pathway (e.g. store point of sale) POP advertising, the product sales have been improved in varying degrees.

The direct role of POP is to inform the information: such as inform customers new listing information to convey the content of the merchandise, the store's customer awareness products and remember the brand characteristics; inform the use of the commodity. In the case of consumer goods have to know, POP advertising can strengthen their buying motives, prompting its determination to buy to help consumers choose the products.

Different products, the need for different packaging strategy. Once the packaging designed with suitable positioning, the packaging will become truly ads for the products.

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