Cosmetic cardboard packaging design

The cardboard packaging is not just a container carrying goods, but also a means stimulating and guiding consumption. The cardboard packaging design is not only to play the function of its physical features that protect the goods, but also to play its psychological function that attract the attention of consumers, and please consumers. Take the cosmetics cardboard packaging for example, the major consumer groups are women, therefore, to fully understand the psychological characteristics of the female consumer packaging design for their consumer psychology, has great significance for improving the product sales.

1. The psychological characteristics of female consumers

1) Seeking for beauty. Everyone wants to be well looking, which is particularly strong performance in the female consumers. Therefore, cosmetics cardboard packaging with appreciate value often form a strong stimulus to them, so that they can not help but generate excitement, influence their shopping mood, and produce some sort of purchase or possession of the desire.

2) Delicate, cognitive decision making with strong emotions. Female consumers have rich and delicate emotions, to encounter interested goods, prone to a desire to purchase, they are also vulnerable to the influence of the surrounding environment, the rapid formation of a purchase decision. That's why the cosmetics cardboard packaging paid great efforts with its graphic design.

3)Self-consciousness is strong, rich association. Female consumers often through peer evaluation, other methods on the propaganda media, to the feedback of goods to the self-image. They Have strongly recommended the desire of their satisfaction with the goods.

Therefore, the designer should take full advantage of the cosmetic cardboard packaging design to trigger good imagination to the female consumer. Firstly, use color to bring the beauty experience to female to meet their desire. Cosmetics color design varies from different consumer groups for different age. For young women, the tone should be mainly a fresh, lively, in order to fully reflect the vitality and health of young people, for the middle-aged consumers, its tone should be athletic, elegant style. They also pay more attention to the product's high quality requirements and brand consumption.

Secondly, choose cardboard packaging color according to the positioning of the product sales hierarchy to satisfy women's sense of superiority and vanity. Different groups of different brands of cosmetics, its positioning, product price difference is also great. Cosmetics suitable for mass consumer groups, rich colors can be used the same packaging to meet the needs of different age consumers.

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