Elements in sucessful carton packaging design

The visual elements in carton packaging design is the sum of the shape design, composition design, color design, pattern design and fonts design. The successful carton packaging design includes three effects: compelling people in far distance, fascinating people nearby, impress people in long time. Thus the successful carton packaging design must have five basic elements:

1. Good shelf impression: goods with well shelf design enables strong attractive force to consumers;

2. Readability: the text on the carton packaging should be clear and easy to read, the description should be simple and direct;

3. Appearance: the pattern on the appearance should be elegant and eye-catching with highly metaphorical;

4. Trademark: the trademark should be concise and clear and impressed;

5. Features: the functionality, characteristics, open package, and precautions of the product should also be expressed with a simple graphic.

The carton packaging design with the five basic points, consumers will not put it down.Therefore, in the carton packaging design process must first focus on the design of the various elements of the overall relationship.

In the carton packaging design process, the shape determines the packaging skeletal, the composition reflects the image of the packaging style, the colors represent the mental outlook of the packaging, font is a direct reflection of the contents of the package essentially.Thus the composition, color, font of the carton packaging design conceived to complement each other to achieve modeling function of composition specialization. The color idealized, text visualization meet the packaging requirements with science and practical, beautiful and expressive, cost competitiveness and other conditions. Besides, the structural design of carton packaging according to the type and nature of the use of manufacturing equipment and production process and the use of different flute corrugated board constituted and its contents for commodities to determine, only mastered all the structure, size related content in the carton packaging design could create a protected commodity beautify carton packaging.

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