The idea and feature of carton packaging design

The carton packaging used more and more widespread in recent years, the functionality of the carton packaging gradually shift from transport protection to the sales function. The carton packaging design is the first step and it is also the basis of the entire production. Based on this, the carton packaging design is also gradually shift from the buffer structure design to the combination of structural design and graphic design.

The design is based on a certain idea with the treatment of ​​the shape, decoration, color to arouse people's aesthetic and attention to the creation awareness. The concept and meaning of the carton packaging design along with different objects research and service vary, broadly speaking, product packaging design has three functions - protection products, easy to use, promote sales and design activities. The carton packaging design work should include protection design (such as buffer packaging design, moisture and other the functional packaging design) structure and process design,and graphic design. Narrowly speaking, the carton packaging design only including structure design, shape design and graphic design three main elements. They are not stand along, but linked, interacted and organically combined together.

In recent years, the packaging industry widely recognized carton packaging design is the overall packaging solutions, generally including the characteristics of the packaging and packaging requirements analysis, analysis of the product distribution environment, the positioning of the carton packaging design, packaging materials and the form of the carton packaging design, product packaging promotion design, packaging prototyping and evaluation, as well as product packaging process and equipment. As it can be seen, the product packaging overall solution consists of essentially generalized connotation packaging design, also involved in other areas of content.

The feature of carton packaging design is mainly reflected in the practical, aesthetic, economic, originality and relevance aspects. Practicality is one of the basic properties of the carton packaging design, mainly reflect the product's function and role, embodied by the packaging materials, structure, shape, and pattern. Functionality and usefulness of the commodity varies, the practical requirements of carton packaging design is not the same. Aesthetic requirements of a variety of factors combined packaging products designed to meet the characteristics of the times, national characteristics, highlighting the beauty of the carton packaging design. Economy based on the least cost investment to get the maximum effect of the product. Originality is to be good at unconventional, not divorced from social and era, in ordinary surface morphology implies new creation. The above feature have their own independence and interrelated requirements designed to be taken into full consideration. Carton packaging as a packaging containers, the features mentioned above has important guiding significance.