The innovation and creativity of packaging design

The packaging design not only artistic creation, it's also marketing activities products, the designer should carried out packaging design from a marketing point of view; packaging design is seeking for simple and distinctive and exaggeration is the change seeking to highlight the product. Exaggeration not only have a choice, it also stressed that the main image unreasonable, but sensible.

How to complete the product packaging shape, structure design and graphic design more scientifically and economically?

First of all, the packaging design. Packaging design, also known as shape design, most of them refers to the shape of the packaging container. Use of aesthetic principles, by changes in the shape, color, and other factors, the packaging container shape packaging function and appearance manifested in visual form. The packaging container must be able to reliably protect the product, there must be an excellent appearance with cost effective solution.

Followed by structural packaging design, packaging design starts from the basic functions of protective packaging, convenience re-usability and actual production conditions, it based on scientific principles derived specifically consider the design of the external and the internal structure of the packaging. An excellent structural design, it should be the primary function effectively protect goods; Second, we should consider the use, carry, display, shipping convenience and also try to consider reuse and display functions of the contents.

Finally is packaging design, packaging design is a pattern, text, color, and other relief, highlighting the product's features and image, it strives to sleek and innovative design, bright colors and sharp text, decorative and landscaping products in order to promote the product sales. Packaging and decorating is a comprehensive science, they are both practical art and engineering, it is the disciplines combine arts crafts and engineering, and to consider the marketing, consumer economics, consumer psychology etc.

Whether a product has a good sales, it lies on the packaging and whether there is an excellent packaging design, whether the designer is capable to merge the shape design, structural design and the graphic design together. Only in this way, the role of packaging design can be fully displayed.