The integrity expression of the packaging design

The visual elements of the packaging design is the integrity design of the shape, composition, color, patterns and fonts. The shape decided the structure of the packaging, the composition reflects the image of the packaging style, the colors represent packaging mental outlook, the font is a direct reflection of the nature of the contents of the package. Therefore, the composition of the packaging design, colors, fonts should be conceived complement each other to achieve the modeling capabilities of idealized composition specialization, color, text visualization have to meet the scientific and practical packaging, expressive, low cost and competitive four requirements.

Successful packaging design often contains three effects: compelling people in long distance, fascinating people when close to it and impress people in long time. At the same time, the successful packaging design must have five basic points:

① Shelves impression: good packaging enables products on the shelf play a strong attraction with people;

② Readability: the text on the package should be legible, simple and direct with clear product descriptions;

③ The patterns: the appearance should be elegant, eye-catching, highly metaphorical and rich artistic to be successful;

④ Trademarks: The trademark of the company should be conciseness and clear look which can be impressed;

⑤ Features: commodity functions, features, open package and note should also simple described with graphic and text.

The integrity packaging design with these five basic points, consumers will not put it down. Therefore, in the packaging design process must first focus on the design of the various elements of the overall relationship.