Factors on the new concept of the packaging design

The packaging design development process is the development of the packaging concept, Each period of packaging has its distinctive brand of the times. The development of the packaging concept, also reflects the development of human civilization and technology. The generation of new products, changes in consumption patterns, the development of commercial circulation, the emergence of new materials, production processes, improvements in technology, marketing development will promote new packaging ideas generated. Even the concept of people's lives, aesthetic taste change will have an impact on the packaging concept. Fully understand the factors of the formation of the new packaging concept, accurately grasp the essence of the packaging design to meet the characteristics of the times, welcomed consumer packaging has an important significance.

1. New product technology demand factors

With the progress of human civilization, new products continue to emerge, some new products that human beings have not previously been involved in new areas. Example, micro-electronics, superconductors, the biological gene products, nano products. These new products, the packaging design itself also presented a new challenge, how to protect and save these products, and how to get them safely into the circulation, how can success in commercial sales. These new issues to promote the constantly updated with the progress of the packaging structure, new materials, and visual communication, so as to adapt to the new products and the needs of the times.

2. Consumption concept development factors

Packaging design serves for consumers, from the consumer preferences point of view it is the most basic starting point of the packaging design. Therefore, changes in consumption concept has important influence on packaging design concept. We've been Into the rapid development of science and technology information, life philosophy and consumption concept have undergone great changes. From the perspective of the development of the packaging of the 20th century, such as the emergence of pop packaging, portable packaging, cans, pressure spray packaging, vacuum packaging, etc., without exception, is the result of consumer demand. Today, the Internet age has been the advent of the Internet has brought great convenience to people's lives, online trading, online shopping and new patterns of consumption has gradually been accepted by more and more people. With the popularity of the network and hardware technology advances, the packaging design attendant will also face greater change.

3. Circulation development factors

Modern means of circulation can make the world "smaller". Today, people buy goods from around the world in the mall, such as beef from the United States, the fruit from France, salmon from Norwegian etc.. These are dependent on the circulation of high efficiency and advanced packaging and transport level. International trade is the characteristics of modern social development, packaging design industry must adapt to the development of this international trend. Packaging make the commodities less affected by temperature, wet and dry, crush, oscillation, light corrosion in circulation, but also to adapt to modern standardized container, storage, transport to improve efficiency. These require designers to come up with a more rigorous scientific design, packaging materials and packaging structure more scientific and rational.

4. Marketing development factors

Marketing is based on the sales science of the consumer psychology. In the fierce competition market, due to advances in technology and the market gradually standardized, consumers only from the quality of products is not easy to separate the high and low, in this case, what will it take to convince consumers to buy? It must find their own merchandise personality that is different with others, or to create a difference, to make it clear it is to find merchandise selling point.