Consumption patterns impact on packaging design

Whether we buy what kind of product, first of all we see the packaging of the product. it shows that the good or bad of packaging design plays a vital role in the sales of the product. The history of human use of packaging can be traced to the ancient times. From ancient primitive society, the agrarian age, to a highly developed science and technology in modern society, the packaging along with the emergence of human evolution, commodity production development and scientific and technological progress and the progressive development and continue to a second major breakthrough occurred.

There are certain functions of the packaging:

1. It is a means to realize the value of the goods and the value in use, and increase the value of the goods;

2. It protects products invasion from sun, wind, rain, dust contaminated by natural factors, prevents evaporation, leakage, melting, contamination, collision, extrusion, loss etc.;

3. It conveniences the storage circulation, such as loading and unloading, inventory, pallet, shipping, receiving, transit, sales count;

4. It landscapes products to attract customers, and will help promote sales;

Now the packaging design is the same with clothing and art design, pays attention to the personalized, aesthetics and creativity. Developers of all kinds of products also paid enough effort on the product packaging, specialized designers to design the packaging of the product to help it able to seize the attention of consumers, stimulate the desire to buy. Packaging design services for consumers, from the consumer preferences point of view is the basic starting point of packaging design. Therefore, the changes in the consumption patterns of the packaging design has an important impact.