The requirements of product packaging design

The design is based on a certain idea of ​​the shape, decoration, color three factors with appropriate treatment, to arouse people's aesthetic and attention to the awareness creation and management. The concept and meaning of packaging design vary with the different research and service objects, broadly speaking, product packaging design is the design activities with three functions - protection, easy to use, promote sales. Narrowly speaking the packaging design including the packaging structure, shape and decoration design, among the three elements they are not simply stuffing and added but are linked, interaction and organic combination together.

Packaging design feature is mainly reflected in the practical, aesthetic, economic, originality and relevance aspects. Practicality is one of the basic properties of the design, the main consideration to reflect the product's function and role, embodied by the packaging materials, structure, shape, and pattern. The practical requirements of packaging design is not the same when there has different functionality of the commodity . Aesthetic requirements of a variety of factors combined packaging products designed to meet the characteristics of the times, national characteristics, highlighting the beauty of the design. Economy based on the least cost investment to get the maximum effect of the product. Originality is to be good at unconventional, without departing from the society and the times, in the ordinary form of the surface contains a new creation.

Product packaging is mainly divided into two categories of transport packaging and sales packaging. Sales packaging to meet directly with consumers. There should be a strong addition to the use of artistry performance, its shape and structure designed to meet the requirements of science, aesthetics, it is necessary to consider in the design of scientific and rational structure, take into account the shape, beautiful decoration. Excellent package shape, structural design, not only can accommodate and protect the goods, landscaping products, promote the sales of goods, but also should be easy to carry, use, exhibition, and easy to transport.

The design should first meet the overall design requirements. Secondly, we should take into account the relationship between the structural design, shape design and graphic design, structural design based on the characteristics of the product to be packaged, environmental factors and user requirements. Reasonably design the lid, the bottom, adhesive flaps, dust flaps and other components of the carton box. Is necessary to meet the overall design principles should be coordinated with the styling and graphic design requirements; shape and decoration design, should be starting from an aesthetic point of view, the emphasis on packaging display. In addition, the size and strength of the structure design is also an important link in the carton box design, it not only affects the quality of the appearance of the product, but also related to the production and circulation costs.