The role of culture in commodity packaging design

Culture has a direct impact on the commodity packaging design, the prominent manifestation of this influence is the cultural heritage has a supporting role for the packaging design in the following aspects.

Firstly, the technological culture support role on the packaging design. Now the technology has been the advanced culture system based on computer core technology, it plays an important role of supporting the commodity R&D and production. For example, the shape design, structure design and graphic design of the commodity packaging in the developed countries has been applied on computer technology for long time. With computers, the repeated calculation, comparisons and modified work in the packaging design process can be done by the computer, it can make the packaging designer freed from the distressing tedious physical and mental environment, which could greatly shorten the design cycle, improving the accuracy of the design and optimized design results.So the development of modern packaging design need supported by the technological culture.

Secondly, aesthetic culture support on packaging design. Aesthetic culture is the main spiritual experience and emotional enjoy the social-emotional culture. Generally speaking, the aesthetic culture is built on the basis of the reality of cultural, art and culture as the core of more advanced spiritual and cultural patterns. Along with the continuous progress of the society as a whole civilization, mankind's aesthetic vision and aesthetic activities range continues to expand and continue to extend.

Commodity packaging design, from the composition, it can not be done without the use of contrast, proportion, symmetrical, rhythm, space, reconcile and so on; from the modeling structure, it is inseparable from stability and vivid, symmetry and balance, contrast and harmony, proportion and scale, rhythm and cadence, analog and generalization, change and unity aesthetic related treatment in various fields.

From the consumer psychological feelings, the packaging design inseparable from the applicable sense, Feature sense, quality sense, cheap feeling, valuable sense of novelty, soft feeling and other aesthetic performance ... It all shows that packaging designers without aesthetic and cultural skills, it is difficult to create aesthetic value resides in the packaging.