Cosmetics paper packaging structure
As an inexpensive high-quality green packaging, paper packaging is becoming a fast-growing industry in the national economy. Cosmetics as important commodities closely related to people's lives, paper packaging has been a more and more important role in the cosmetics packaging. It can be divided into monomer and set-up carton packaging.
1. Wraping folding carton
This paper packaging shape requires the packaging design to highlight its characteristics, typically used to package cosmetics makeup, such as: powder, eye shadow box, cosmetic box etc..
2. Rectangular Angular Folding Carton
The characteristics of this paper packaging is suitable for surface decoration design, no matter printed brochures or beautiful pictures can play the role of publicity contents. It can be used for packaging cosmetics in different varieties, such as: powder, perfume, cream.
3. Set-up folding carton
The set-up packaging means the same brand, different functional cosmetics sets series packing to facilitate the purchase of the consumer, while the overall price is lower than the total price of purchase alone. Usually the use of larger containers, which was subjected to the collective packaging overall sales as a sales unit. Such as cosmetics gift packaging.
The cosmetics gift packaging packed various costmetics together to improve the precious quality of the merchandise and the sales force. Coupled with the successful design and decorating to enhance its visual impact.
Currently, most of China's high-end cosmetics market dominated by international brands, local brands in China only struggles for the middle and low market. It includes many factors, but the defects in the packaging design is obvious. Most of the international brands formed their own tradition in the packaging design, regardless of shape or color, have formed a complete set of modes, while the native packaging design randomness and lack of coherence between the products. The decent packaging can not only enhance the visual impact of the commodity in order to attract consumers, but also the brand's taste reflected most vividly. So the packaging must not only to protect the products, but also must have to attract buyers to guide the use of consumer.