The meaning of product packaging design

The product packaging design is not just artistic creation activities, but also marketing activities, packaging design masters are often experts in these two aspects. Product packaging design From a marketing point of view, must be re-understanding of packaging design for what purpose? Why we need packaging design? What is packaging design?

Packaging design is naturally products. But product is just packaging design object rather than subject. The subject consists of three components parts: the designers, customers and ultimately consumers. Today, all the marketing activities of the enterprise should be focus on the ultimate consumer, packaging design should be no exception. Designers and customers of all differences should be unified up to the final consumer, packaging is not designed for designers, even though he can obtain through their own design income for living expenses; packaging is not designed for customers, the customers paid to the designer salary ; packaging design for the ultimate consumer, this principle be adhered to in order to avoid the failure of the packaging design, it is impossible to be successful.

Product packaging design as people dress, but also the protection of goods and promote sales. These two purposes are far from the designer imagined that simple and easy, with increasingly rich in commodities and fierce market competition, we must re-understand why packaging design.

To protect the goods, designers and customers has always stressed is to make goods from production to circulation, and circulation areas to consumption areas remain intact and not being damaged. In fact, this is not enough because the intact goods is not necessarily functional, not to mention the packaging value-added features. To protect the goods function should be the same around the core of the final consumer, so that they maximize the value of goods.

The packaging refers to the use of appropriate materials, containers and technology to make the goods in the transportation, storage and sales process to maintain the integrity of the state. However, it is not enough in marketing activities.

Marketing mix including product, price, distribution and promotion of four factors, but there are many marketing scholars thought packaging as a fifth of the marketing factors. In fact, the concept of goods should include three levels of core products, tangible products and additional products. The core product to the customers to buy what the product really required; tangible product brands, features, style, quality and packaging; additional product refers to a series of after-sales service. In all, packaging is an important part of the tangible products.