The application of green design in packaging design

The concept of green design

Green design also known as Ecological Design, Environmental Design, it is an international design trends in the end of 20 century. It has broad and narrow sense, broad green design is the product packaging, product promotion and product marketing links extended closely related to product packaging and manufacturing, and to further expand awareness of green services to the society as a whole, color and culture awareness.

A narrow green design, based on the precondition of industrial product design. The features of green design Green design is based on green technology for the principles of product design and service design, is a kind of conform to social trends, new design theory and design thoughts for the sustainable development of society. Backed by green technology, taking fully into account the ecological balance between man and nature, thereby reducing damage to the environment. The use principles of green design Designers have abandoned the policy simply to meet demand as the center, the functional form of the functional structure, function, output as the goal, begun to focus on energy, environment and many other issues in the product before and after use, which starts green design and three "R" principle. : Reduce, Reuse and Recycling. Green design in packaging design Packaging design mainly consider two aspects with packaging materials and packaging visual elements.

Green design in its different aspects with different applications. (A) Green packaging materials the properties of the materials are often decided to give full play to the material process of production and use of energy. Green packaging materials should be used in low-power, low-cost, low-polluting materials, the material of choice is easily processed in the processing of non-polluting or less polluting. (B)Packaging visual elements The visual elements of packaging are mainly three aspects of text, graphics and colors.

An embodiment of green design in the packaging text. Text as a special performance symbol to show in the history of the development of the human with unique value. It can be very real to reflect a design philosophy can be very successful in attracting the pursuit of consumer products, it is even more strong than the expression of patterns, colors and packaging.

In modern packaging design, designers should not only shaped variant symbol to create rich text form of the design and other word-processing methods, but also consider the environmental aspects of green design to guide the design of the packaging text. The simple design to reduce energy and resource consumption has a direct role in promoting this green design is not only reflected in the consumption of materials and cost reduction is also reflected in the packing pattern.

Green design not only emphasizes the product packaging to show a green flavor, and more fully reflect the needs of mankind. Consumers and what kind of food, what kind of packaging, need to see what kind of emotional connotation. Green design in the packaging design still needs to improve In packaging design, we should follow the principles for the use of green design. Choice of materials, mostly paper-based materials to reduce the use of plastic materials; in the text, we have as little as possible with written language, with a simple label to convey all commercial products; in color, we use a large area of white to reduce the use of color. Specific production process, we also encountered a lot of trouble. Mainly in the choice of packaging materials, there are many traditional packaging materials while there are few green materials. Therefore, in the designer as much as possible in the visual elements of "green design" at the same time, we must continue to explore new, affordable environmental protection packaging.