The color box packaging design

Color box packaging design is based on some idea of the shape, decoration, color and handled the three factors properly, to arouse people's sense of beauty attention, awareness creation and logistics performance.

The concepts and meaning of color box packaging design vary with the different objects of research and service, broadly speaking, the product packaging design for the packaging of the three major functions - protection products, easy to use, and promote sales. The design should include the protection of the product design (such as buffer packaging design, moisture-proof and functional package design), structure and process design (such as a collection of packaging, combination packaging design, etc.) and the product shape design and decoration. Narrowly speaking the packaging design includes only the three main elements of the packaging structure, shape and decoration design, but the three factors are not simply piling up, each of them are linked, interaction of the organic combination.

The characteristics of the packaging design is mainly reflected in the practical, aesthetic, economic, originality, and related aspects. The practicality is one of the basic properties of the design, the main consideration of the product's features and role can be achieved by packaging materials, structure, shape and pattern. Different product features and functions have different requirements on their practicality of the packaging design. The aesthetic requirements of the combination of various factors designed to meet the characteristics of the times, national characteristics, and highlight the beauty of the packaging and product design. Originality is good at new conceptions, not out of society and the times, and contains a new creation in the ordinary form of the surface. These points have their independence and interrelated significance in guiding the design work.

The packaging of goods is divided into two categories of transport packaging and sales packaging. The sales package to meet directly with consumers and use of packaging. In addition to the performance, but also has a strong artistic, its shape and structural design to meet the requirements of science, aesthetics, merchantability ". Excellent packaging design, structural design, not only able to accommodate and protect the goods, landscaping products, promote the sale of goods, but also should be easy to carry, use, exhibition, and easy to transport. The design should meet the overall design requirements, then the structural design according to the characteristics of the packaged product, environmental factors and user requirements. The carton lid, the bottom of the box, adhesive flaps, dust flaps and other components need to be designed rationally. It is necessary to meet the overall design principles, but also with shape and decoration design from the aesthetic point of view, emphasizing the packaging display features. In addition, an important part in the size and strength design is also part of the carton box design, it not only affects the appearance of product quality, but also related to the production and distribution costs.

The shape and structural design is an important part of product packaging. The packaging structure design starts from the actual condition of the packaging and production, based on scientific principles of the packaging form factor structure and internal accessories. It must ensure that the design of the structure with sufficient strength, hardness and resistance to other environmental, from two points to consider, first, protection products, the primary function, the second is an important feature to meet modern packaging, such as transportation, processing characteristics. Qualified carton products start from the correct structural design. Designers not only need to understand customer intent, but also familiar with the post-processing technology to turn customer's intent into a qualified product, and to ensure the order of processing of the products is carried out smoothly.

The external decoration effect of the carton box, playing an increasing role in the marketing, we can say good packaging design is to create a marketing force, to enhance an important part of brand image. Packaging visual design, refers to the surface of the packaging design, including the specific choice of color, graphics, text, trademarks, brands, and bar code, beautification, promotional merchandise for the purpose. Sales carton design should follow the principles of eye-catching, understanding and touching." In the carton packaging design, designers should take full account of the abstract expressionism of the law of different colors, the colors to better reflect the properties of the goods, to stimulate consumer desire to buy, to meet the needs of different levels of consumption of the target market. Pay attention to the mix of warm and cold colors, color harmony, contrast, and segmentation and ultimately its unified and coordinated throughout the packaging. In short, pay attention to the feelings of color in the carton packaging design, reasonable application of color psychology theory, reflecting the characteristics of the packaging.

The color box packaging design work, each part has its main content but they are also interrelated. Good designers not only have creative graphic design and be familiar with the entire commodity packaging process,fully grasp the properties of the goods, the container structure of products design accepted and recognized by customers, market. This design not only to master the theoretical knowledge of the cushioning package design, but also to understand the entire production process of the enterprise, especially the order of production of cardboard boxes, also have the necessary aesthetic and cultural enrichment. Only thoughtful in every respect the scientific method to guide practice in order to obtain high-quality products.