Visual and touch sense in packaging design

In many cases, the first impression of the packaging will become an important basis for consumers in the identification and selection of goods. Packaging on the internal goods of visual communication function is an important factor in the ability to achieve sales of this product. Therefore, this feature of the packaging is often too much exaggerated and stressed that the excessive packaging to exaggerate the advantages of internal goods. The packaging has a visual communication can guide consumers to correctly identify the goods, buy goods, thus completing the packaging has brought us convenience, only the right to use the packaging of visual communication capabilities to a packaging design in order to make packaging to better serve our lives. Visual communication content of the packaging includes not only the color, text, graphics, modeling, also including packaging materials, texture, texture, processing, and integrated a variety of elements, passed on to consumers through visual and touch, so that there are a correct judgment of goods.

The visual and touch sense of the packaging influenced by packaging materials, texture and the surface of packaging materials, there's a different feeling to convey different information and judgment, in packaging design, take advantage of material and texture design to meet the message content conveyed in the packaging is subject to be studied. The visual and touth sense usually opposites and unified, as the sense of touch is a real sense of touch gives a reflection of an experience only, it is abstract, in such conditions, depending on the sense of touch has become a symbol, such the symbols can be generated by the previous experience, and then after compiling and transformation, to become a kind of visual information, thereby it plays guiding role in the later touch judge.

The sense of visual and touch imported in the packaging design should be established in highly visual, that is it must have a strong visual communication with consumers, packaging is the appearance of the product, the consumer understanding of the product through commodity packaging, import visual and touch information reasonablly in the packaging design could help consumers desire to purchase goods and recognition. Usually it uses the following 3 measures:

(1) In the packaging design, material and texture applied to the packing material. For example, the tea packaging direct use of bamboo or pottery. This method is currently the most commonly used method is the more traditional methods.

(2) The use of imitation, with other conventional packaging materials, such as the imitation of product characteristics of paper, plastic, glass, or a material texture to achieve the sense of visual and touch, to create this design product information to consumers effective visual communication.

(3) Through printing technology to imitate some sort of texture visual effects, as the sense of touch can also be imported in packaging design concept. Consumers in the initial distance can be immediately conveyed through the packaging visual access to basic understanding of the feelings of goods in order to determine the demand of this commodity purchase.

The visual communication function of packaging played an important role in sales , it required to do more in-depth research on how to convey the content. Also recognize that the sense of touch to as an object of the universality and importance for the people to judge, is an objective way of understanding to establish between the people and things. Its universality is the understanding of the process of consumer goods packaging. Therefore, the visual and touch sense is very important in packaging design.