Packaging design and its add value

Packaging design as a means of creating add value for commodities chased by the majority of enterprise managers and packaging designers. "Packaging is often more important than the products inside", it has revealed a new meaning of add-value orientation in modern packaging. The history and development of civilization of packaging tells us: the static storage of the packaging from ancient times, the development of modern circulation media, has become a powerful weapon of the contemporary market competition and corporate assets, its function changes reflect the modern packaging has the substance and spirit of the dual functional properties, the added value of the packaging increased, while the cultural and mental function improved to have new content. This is the development of science, information technology, product, sales, consumption, development of the inevitable result.

From the consumer point of view: the consumer demand can be divided into three levels, first class mainly to resolve the basic issues such as food and clothing, and to meet human needs for survival; The second level is the pursuit of common, popular, imitating, to meet security and social needs, in these two levels the consumer mass production is the necessities of life, and it supplies to the satisfaction of the "objects" with low add value goods. The third level is the pursuit of individuality, requiring small quantities of many varieties to meet different consumer needs of different consumers. The first two levels meet the commonly requirements. While the third level to meet the personality, it will inevitably produce a demand for commodities with high added value. Since the 1980s, many countries have entered the era of the design, it means that the world economy transfers from "material economy" to the "knowledge economy". In a sense, the era of design means that the era of add value.

Today, a noteworthy phenomenon is due to the development of science and technology, the smaller gap between the material products of various manufacturers, and consumers growing demand for products that meet their unique conditions. This requires that the sales package designed to create a differential between them, so that consumers through the sales package of the unique nature of the goods to get some kind of mental, emotional satisfaction, thus affecting consumer purchase and use products. Cosmetics market has fierce brand competition, but how much functional difference between the products? People may not be very clear, but the smart business knows: Packaging could make products become a panacea. In fact, the ladies is not to buy the cosmetics themselves, but self-confident, heroic, youth, beauty and fashion feel. The rapid establishment of the brand, attractive packaging design is the commodity rich young, youthful, robust, elegant, plump, clean, power, and all you can give the feel of it, you can come alive through the packaging of goods. The packaging designed to enable the products to meet the needs of the customer psychological, spiritual, cultural, so as to promote sales. This is not deception, packaging design to give extra value of the goods.

The added value of the material features of the packaging design still has important practical significance, it seeks the corresponding ratio between functionality and cost, made ​​as large as possible at the smallest possible cost economic and social benefits. It can be said that value engineering is a design method. The goal requirements, market requirements, sales requirements, material requirements of packaging, the reasonable selection of the structure and its elements, and the goods of life during the week with, to form a combination of the best ratio and system optimization in order to avoid the waste of resources, increase enterprise invalid input. The designer must have a sensitivity to the economy and comprehensive knowledge of literacy, packaging design, value analysis, to ensure that their products with a minimum investment for maximum effect to increase the add value of products.