The 5 steps in carton packaging design

There are lots of steps in carton packaging design, the first step is planning, its mission is to communicate business information with the design business, data collection, analysis, understanding the laws and regulations, research the definition of design constraints, determine the correct forms of design. In the design planning process, the following works need to be done:

1. Communicate with the client

When a packaging design task in hand, do not blind in the implementation of the design starting from the subjective meaning, the first thing need to be done is communicate with the client of the product, in order to have a detailed understanding of the design task. The understanding of the situation, including:

(1) Characteristics of the product itself

Such as product weight, volume, intensity, dark, moisture resistance and the use of methods, different products have different characteristics, which determine its carton packaging materials and methods shall comply with the requirements of product characteristics.

(2) Use object of the product

Owing to the difference of the customer's gender, age and cultural level, economic status, the formation of goods Subscription and therefore, the products must be targeted. Understanding the use object of the product, it will be possible for accurate positioning of the carton packaging design.

(3) Sales of the product

Products only through the sale in order to become a true sense of the goods, there are many kinds of product distribution, the most common is the sales of supermarket shelves, in addition to that there hasl mail order sales and direct sale, it also means the carton packaging in the form should be different.

(4) Funding of product

Including the price of the product, product packaging and advertising budgets. Understanding of funding directly affects the budget of the packaging design, each delegate is keen to get more profit with less input, this is undoubtedly a huge designer challenge.

(5) Background of the product packaging

Firstly it is the principal requirements for packaging design; secondly whether the company has a CI program to master the relevant provisions of the corporate identity; thirdly it should be clear that the product is the company's new products or replacement products and the packaging in the form of the similar products and so on. In order to develop the right packaging design strategy.

2. Marketing research

Market research is an important part of the design process, it enables designers to master the information and data related to packaging design, and more conducive to the formulation of a reasonable design.

From a marketing concept, customer needs and desires is center and starting point of the corporate marketing activities. The designer should be based on the needs of the market goods discover the target consumer group, to develop product positioning and packaging style, and to predict the scale of the potential consumer of goods groups and commodity shelf life. Investigation and analysis of existing packaging market conditions, which includes listen to the views of the commodity agents, distributors and consumers, summarized the most popular packaging styles, understand the epidemic of the current situation and development trend of packaging design, and assess the criteria as a designer. Grasp the business information of competitive products on time is the essential part in the research. From a design perspective, packaging materials, packaging, shape, packaging structure, packaging, color, packaging, graphics and packaging text, to analyze the effect of competitive products on the shelves, their sales will be launched to design great benefits.

3. Formulate the carton packaging design project

Comprehensive grasp of the relevant information and data, there will be a basis to analyze and determine for scientific analysis, statistics, so that the results has a correct guidance of the design. To work out a reasonable packaging design plans and work schedules in order to facilitate the smooth development of the carton packaging design.

4. Creative design

Creativity is the soul of design. It consists primarily of two categories: inspiration and creative culture. The first inspired by the surrounding environment of multi-membership things, touching thoughts, hit out in a split moment. But the actual creative process, this situation rarely more than an accumulation of knowledge and a wealth of practical experience as a precondition. Incubators refers to the master certain information related to the design task, in order to study, thinking to find creative prototype, and then carefully nurtured, protected and continue to test and develop, making it a mature and well.

5. Design execution

The design execution including the finalized design, artwork production, proofing correction three stages. Finalized design refers to the many design sketches with the client discuss, analyze and test the primary program of shelf display of results, and to seek the views of some consumers together to help determine the best design. Artwork production referring to pre-press design draft of the refinement process. In today's digital age, the computer's participation in this process have been quick and easy. With computer design is issued does not represent the completion of the entire design process, because the packaging of the final molding also includes film and printing. To make the design effect more true and accurate reproduction, it also need to do the correction, such as color correction, partial adjustment, quality producer, etc., to ensure that the packaging products ultimately meet the design requirements.