How use of ergonomics in the packaging design

Ergonomics is based on objective factors in the human body, physiological and psychological requirements, as well as environmental, safety, design a variety of tools, machinery, equipment and operating methods and working conditions, etc., it not only make people comfortable, convenience and labor-saving when in use, but also a simple, rapid, accurate, safe and highest efficiency of special science.

The application of ergonomics in the packaging design is based on human subjects, particularly taking into account human factors such as psychological, physiological, action, feeling, but also related to the mechanics, aesthetics, optics, environmental science and other disciplines, it provided a scientific basis for packaging design and marked the establishment of a new design concept. It has been proved that suitable for human production, handling, storage, marketing and other functions of the packaging design is successful packaging design, packaging design with ergonomics, can bring significant social and economic benefits to the enterprise. Ergonomics in the embodiment of the packaging design mainly the following aspects:

(1) The packaging shape should be consistent with human psychological requirements

According to the psychological point of view, the objects of different shapes, will produce a different psychological feeling, such as a square with a dignified sense, while √ 2 rectangle with a sense of luxury, √ 3 rectangle showed mild pleasure, the golden section rectangle has a sound sense. Unreasonable shape, will give to customer dull sense as well as a sense of crisis and so on. A customer in the purchase of goods, the eye first is the shape, it must comply with the psychological demands of ordinary people to adapt to common aesthetic sense of a certain object consumer groups.

(2) Packaging structure should make easy to use

Human hand is the main part to contact the packaging, how to handle the packaging, whether it is easy to open, easy to repacking, easy to carry, they are the great concern of consumers. Packaging design should try to make people feel comfortable, packaging functions, small size, high utility.

(3) Packaging colors should give people a sense of beauty

The color is the main contents of the packaging decoration, the color has specific irritant signal of the person's psychological, physiological and generates a corresponding emotional response. The specific connection between color and feelings to people formed on the basis of in long-term aesthetic. Such as yellow gives carefree, blue gives a calm, red gives to active. Reasonable application of color, people contact and association from the perceived image of the environment to space, giving pleasant to meet the emotional and visual. However, the feeling of color with the different national, ethnic are totally different: such as black, is popular in Japan, but in India, Singapore by the cold, for export products, it should paying particular attention to the correct selection of colors.

(4) The weight and size of the package should be easy handling

In the circulation of commodities, loading and unloading of goods is ultimately inseparable from the artificial. Practice has proved that in the continuous loading and unloading with 40% of the weight of human body weight of the package is the best, generally 20kg are appropriately. In addition, the volume of the package should be easy to operate, we must consider the shoulder, bent over a suitable physiological extent. For large packages, single-piece weight and size should be adapted to the requirements of the appropriate loading and unloading machinery.