User-friendly product packaging design

Products and product packaging is an indivisible whole, in product packaging design, it is necessary to fully consider the human factor, the product packaging design not only includes the basic functions of packaging, but also there are many human and products related user-friendly consideration. For example, the packaging should stand on the user's perspective to give more information on usage.

Product packaging design on the basis of product quality, performance, in order to ensure the original state and quality of goods transport, liquidity, trading, storage and use being not damaged or affected, goods taken in series of technical measures and artistic means. The product packaging has three functions. (1) protection. Seemingly it protects the goods, but ultimately for the protection of people do not hurt, if the products do not have the packaging, it will give the process of handling or carrying a great deal of inconvenience, and even hurts the users, so the packaging effectively protect the user. (2) convenience function. It includs easy to use, to facilitate convenient storage and sales. The reason why a lot of packaging will be designed as a square, in order to transport and consumer convenience, such as the transport of large quantities. (3) The sales function. The sales function is to satisfy people's psychological needs, is also a display function, through the shops of the special environment, for example, effects of the product display, it is necessary with landscaping features to show the characteristics of the product.

The principle of product packaging materials. Select the product packaging materials should follow the principles of human-centered, commodity protection principles and economic principles, all these factors included, the material used is reasonable. Human-centered principle refers to the product packaging materials used to meet human needs, including the human security needs and the need for easy to use. Security is the use of materials on the human body and life will not cause harm.

Thus, product packaging design is for "people", only to meet the demand of the people, packaging has its value of existence. During the design process from product packaging, designers must first understand the product sales of the object is what kind of people, how can we meet their requirements.

The products and product packaging is an inseparable combination, can not be separated, especially for users. In the German business community, they attaches great importance to product packaging and product packaging design.They do not seen packaging as an adjunct of the product, but to attach importance as the product of an essential part of that packaging is not just to attract customers, but also to protect the packaging items. According to the definition of packaging, you can clear during packaging design need to pay attention to several aspects:

1) The packaging has a role in promoting the product, rather than hinder. During the product packaging design, the need to pay attention to the packaging humane considerations, such as the identification and use of convenience to consumers.

2)Product packaging design to consider the extension of the product, whether it is to protect, beautify or publicity, packaging products have reached their own can not achieve the purpose.

3) The packaging itself should not become a burden, so during packaging design, you need to pay attention to reduce waste, improve labor productivity, reduce costs, during the product packaging design, it should consider how to reduce packaging appropriately according to characteristics of the product to improve the efficiency of packaging, such as a lot of beer packaging, simple and effective.

4) Some packaging can become an integral part of the product, as part of the use of, for example, a lot of packaging is removable and can be reassembled after the demolition of part of the product features.

User-friendly design is not a design exercise, or suggested by a design group, which is been pursuing the goal of human beings in the process of transforming the world. Humane design is a dynamic design philosophy, it does not have an exact start, nor will it have an end. Consider the design issues, user-friendly design is a human-axis design thinking, pay attention to upgrading the human values, respect for the natural and social needs. User-friendly design is to consider the consumers of psychological factors, such as packaging to be able to get the success of the humanized design, first of all to noticeable; Furthermore, is full of an emotional; followed the success of commodity packaging not only can cause consumers to emotion and association, but should also enable consumers to never forget.

For product packaging design, has been regarded separated with products, in fact, they are an inseparable whole, only to integrate the two, and stood on the user's perspective and make full use of the humane point of view, from the information and use of two aspects of product design to be able to design a good packaging.