Is there a standard for good packaging design

We often hear statements about packaging such as: the color is too boring; I do not like this font ... I think that from a purely visual point of view to evaluate the packaging design is not objective. So how to evaluate the quality of packaging design?

Firstly, whether the packaging design is intuitive. According to statistics: the time consumers browse the merchandise in each product does not exceed 2 seconds, like drugs, even if such a high degree of concern of the goods, the time doubled, what we should tell the consumers in the packaging? The design must be intuitive, direct, plain simple and flashy are performance means, pharmaceutical packaging must be clarity, so that consumers know their use at a glance.

Secondly, whether there's a eye-catching brand. Drugs is a special commodity, its product characteristics (size, legal constraints) decided its packaging design rule, because the package size is small, the most prominent element in the limited display surface is the product brand name. How to produce a strong visual impact in a limited space, this is indeed put the challenge in front of each drug packaging designers.

Thirdly, whether it reflects the product efficacy and characteristics. The easiest way is put the characteristics right after the brands, unique characteristics must have a distinct visual performance. Facts have proved that the packaging design contacted with product characteristics is the most effective means of communication.

Fourthly is the innovation performance. There's a old saying: The first person to convey a view of the world is always right. It is the same for packaging design, consumers would forever remember the first time with a new expression. The packaging design is the design of the competition, especially the high degree of homogeneity products, the innovation performance is the most difficult part, to be exaggerately to say that it needs the right place at the right time with a right packaging designer, distinctive product features is the basis.

Fifthly, whether the packaging design in line with the positioning of the product - the so-called positioning, including self-ownership, price factors, the consumer group orientation etc., packaging designers should fully analyze and then get to work.