Packaging design is the key for marketing

For SMEs, there is no budget for advertising or public relations, but the brand motives and needs are the same. In this case, began to brand building bit by bit is undoubtedly a wise move. The packaging design is undoubtedly crucial in brand building, it is also a key to create static sales force and enhance the brand image. However, many SMEs in China, not much really aware of the importance of packaging design as a marketing part. Therefore, to be more pragmatic, the first step in brand building and dissemination is the packaging design. The ads can be transferred on time while the packaging is not easy to do so, general replacement cycle is relatively long, so once a poor packing released, not only not conducive to the sale of the product, but also likely to cause further economic losses.

how to make packaging design for a new product? I hope the following tips will help you out.

1. Brand or product positioning

If it is a new brand, you need to think about a good brand positioning, value proposition of the brand delivery and brand tonality. If it is new product with old brand, you will have to think about the grades, whether it is different from the original product packaging design, product upgrades, product supplement or product innovation.

2. Find the target comsumer group

Needless to say, the packaging design must be assumed that a target object, to think about the core group of consumers, as well as the values ​​of the core consumer group, and aesthetic taste. You must set consumer insight no matter it is right or wrong, in accordance with the good or bad in this consumer insight, aesthetic taste and buying habits set an assumption consumer, your goal is to provide the virtual consumers an ideal packaging.

3. Find the segment between competitives

Looking for product packagings with the same grade, varieties or the same value proposition, study of their packaging design, you must to strengthen the separation point based on their packaging. In addition to the packaging form, there may be different distinct colors, characters, fonts, etc..

4. Find your own packaging style and tone

This is very important, it is to give your product a unique value proposition and soul. What your packaging want to be passed? Start your packaging design once you are clear.

5. Highlight and emphasize the unique selling point in packaging and display renderings

Have you passed the soul and unique selling point in the packaging design? Make a display rendering to help you evaluate. It is often not the most accurate, the most critical thing is to make actual packaging, to compare to constantly think about it.

6. Cost accounting

Do not forget to account the cost of your new packaging, in most cases, although we know the costs will increase, but ill-prepared for the possible increased magnitude of a good packaging cause unnecessary lost.

In the Specific use process, the packaging designer should pay attention to listen to sales and the specific views of the dealer for better packaging design.