Three-dimensional knowledge of the packaging design

Designers started planning for the packaging design has been known that the packaging beautify is depend on the packing three-dimensional graphic design, it is the external visual image, which can be imported commodity-related text, product pictures, origin of the goods and the visual image and other factors. Some packaging surface itself is a reflection of a performance of product information, however, as the basic six faces of the packaging, they are the local image performance. Similarly, the design of container labels, not only focus on a label design, but also care about the labels and the shape of the container, the relationship between labels and labels. So the visual import packaging design and advertising design is somewhat similar in some ways.

1. The main exhibition surface design

The main exhibition surface is up to the front of consumers, with its positioning, scrutiny of the discharge location of the trademark name, product image, manufacturer, which makes the product much more clear. The major exhibition surface area is relatively small, while itself is a commodity image, the decoration of the screen should quickly introduced to the consumers with the way directly shown the text and close-up image.The main exhibition surface plays a leading role to convey product information in the packaging design.

2. The overall packaging design

The exhibition surface of the packaging is not isolated in the packaging as a whole, it is still a local, an important local. The packaging is a three-dimensional objects with multi-angle, designers consider the main exhibition surface, meanwhile they need pay attention to its relations with other faces of the packaging. Taking into account the overall image of the entire packaging. Through text, graphics and color consistency, repetition, echoes and segmentation techniques to form the composition as a whole.

The overall packaging design, was also used in the coordination of packaging and containers above; packaging and bottles affixed to the same design, but the composition slightly changes to form large tonal contrast, but the brand name and other font echoes;the image of the container, packaging and container label repeated the outer part of the design. All in all, the packaging design around a theme, starting from the overall design.

3. Green packaging design

The packaging designer should maximize the use of green packaging materials and design long-life packaging materials which could greatly reduce packaging waste on the environment pollution. In developed countries, many supermarkets encourage consumers to use a nylon shopping bag that can be used multiple times to replace disposable plastic bags, the material used in packaging design to minimize, as far as possible to eliminate unnecessary packaging, encourage the simple packaging to save resources. The packaging materials used as simple as possible and not mixed with dissimilar materials for recycling.