Three disciplines of the packaging design

1. Strategy-oriented

At the beginning of the packaging design we must first figure out what is the product marketing strategy! If it is a new brand, and then we need to consider the selling proposition and brand positioning. If it is new product with old brand, we have to think about the continuity of the best brands. In short, we should develop the design direction according to product innovation, following, upgrade strategies. in order to have a good start specific issues and strategic thinking should be take into account.

2. Marketing-oriented

The primary purpose of packaging design is not wrapping, it is for product market positioning, promotion and sales. The market is actually a big school, in which the opponent is our first teachers, consumers told us that the standard answer. Packaging design should focus on market, many times designers proposed design is always subjected to a denial by the dealer or market line staff, but they are difficult to make clear the concept, which requires our designers do more study on the market for scientific analysis, research, induction, so that the work is scientific, comprehensive and enforceable to convince enterprises, dealers and consumers with market-oriented design.

3. Research-oriented

The quality of the packaging design, in addition to depending on the designer's own quality, the main factor in accordance with the scientific design methods and procedures, early to do market research, market analysis, data collection, we would usually the research and thinking takes 2/3 of the time, the rest of time to do it. We spend a lot of time to the functions of product design, modeling, morphological analysis, and target the needs of consumers, the use of the product, the use of time, location, environmental research, provided a valuable basis for packaging design, so that it will have a solid foundation and lasting vitality.