Cultural characteristics of gift packaging design

Gift packaging as one kind of product packaging, except that it must meet the basic functions of packaging, complete protection of goods, transfer of product information, sell goods, it should also focus on passing the emotional interaction between people and enhance the taste of the gift. It is the media and bridge to reflect the human emotional communication. The gift packaging design we are saying today is not just referring to a particular field, such as souvenir packaging, it should be integrated into the whole field of packaging, it should be diversified, full range of packaging design type such as food packaging, clothing packaging, fruit packaging, toy packaging etc..

Gift packaging take "emotion" as its selling point, "communication" as the purpose of design, and integrate the content and design of the form to enhance the taste of "courtesy". In terms of its culture, gift packaging can be reflected in two aspects, firstly, it should be designed to highlight the national cultural characteristics and the characteristics of the era; secondly, gift packaging design on the choice of packaging materials, take natural materials to pass a strong, simple friendship and natural, harmony cultural connotations.

In one hand, with the improvement of people's living standards in the pursuit of material to meet the spiritual satisfaction, which means the culture-grade packaging could lead to produce an emotional resonance on consumers. Therefore, we should think about the social utility of the design, focus on the cultural factors. Gift packaging design differs from the pure art creation, it is subject to many aspects psychological constraints such as the product attributes, marketing costs etc.. Improve the way of cultural tastes and characteristics of the times in gift packaging design, its design orientation are different because of different commodities and they are not just the art of calligraphy + folk patterns + ... rigged up a product, only have a certain understanding to the traditional culture of the nation, a deeper study of the modern aesthetic, the science of the modern market, marketing psychology, fully understand and master the language and form of modern expression, the gift packaging design could melt the culture with emotion in its expression.

In the other hand, natural materials should be the main choice of packaging material in gift packaging design, such as paper, bamboo, wood, mud, plant stems and leaves and other natural materials. Traditional natural packaging materials, packed with its original state, simple processing, well-decorated three forms. This not only reflects the three major orientation of oriental traditional aesthetic concepts, no decoration - to take the natural beauty and not seize the natural - gentle and harmonious beauty, natural beauty by the artistic beauty and legendary, but also reflects the modern people's environmental awareness.

In addition, the choice of materials should focus on the adaptability of the gift packaging design, especially the adaptability of a particular ethnic style habits of certain areas. Gift packaging material, emphasizing the application of contrast in terms of material and natural materials, and take full advantage of the natural thick texture, primitive atmosphere, furthermore, the design could borrow from the new decorative printing paper, to build a new image of the packaging.

With the development of scientific and technological progress, we should continue to explore and look back some interesting connotations and a higher aesthetic tastes in the gift packaging design, the concern of the traditional culture and deepen the physical examination should be note that the traditional inheritance and explore the artistic taste and. Emphasis on a natural, friendly, simple, healthy, aesthetic awareness of environmental protection, gift packaging design is not only confined in the market, circulation and display on the shelves, it more involved in people's social relations and life in the style of gift packaging design details, gift exchange of feelings, hands spread of features, these are different with "one-off" packaging characteristic, need to have the connotation of an intriguing, refreshing charm, and focus on even more user-friendly design.