Awareness about brand packaging

The brand packaging includes the external characteristics of the trademark, mascot, the standard font, color, secondary color, the basic packaging personality, Product identification through visual, auditory and other sense. It has an important role to maintain its product quality, reduce losses, and easy for transport, storage, sales, landscaping products and improve service quality. Therefore, the excellent product packaging is an advertising for life long which made consumers Satisfaction. According to reports, that 50% -60% of consumers are subject to the impact of packaging results in the buying behavior. Clearly, good packaging design is very favorable to promote the brand.

There are many packagings are out of date, unable to adapt to the material life of the growing consumer demand, neither from the visual concept, can not arouse consumer desire to buy. Packaging of certain commodities are crude and old like the archaeological finds, on the grade, fail to reflect the sense of innovation and modern consciousness of the famous brands, at least reflected in the following aspects:

Firstly, the simple packaging. Single or none packaging of goods, especially vegetables, fruits, etc. are prevalent in some places. Thus greatly reducing the competitiveness of agricultural and sideline products, the prices are relatively low and even lead to losses, which is one of the reasons of a slow increase in farmers' income.

Secondly, poor packaging and low-grade. Some supermarket (shopping centers) do not want to purchase once seeing the packaging, consumers refused to buy the farm and sideline products because the packaging is not fine.

Thirdly, the packaging is rough, the color is disharmony with the pattern, or even has textual errors. Which could extremely hard to convince consumers.

Fourthly, there are some products are expensive, especially in health care products, wine, food. Some manufacturers dominate the market does not depend on commodity, but by appealing to consumers in packaging.

The national failure commodity packaging caused the loss of at least 3 billion dollars, equivalent to the annual retail sales of more than 100 large commercial enterprises, caused the labor losses is immeasurable. It should be noted that the packaging related with the product and reflect the brand image directly. The packaging design is the direct dissemination and introduction of the brand image, plays a direct role on the impression of the product itself.