The 4C principles of packaging design

As the same as marketing, packaging has its own 4C principles, Which are Customer needs, cost, convenience and communication, each of them will have a major impact on packaging design.

Customer needs

First of all, as a good packaging, designers must figure out the real needs of the customer for the product. Such as gift packaging, consumers may be more concerned about its packaging grades, while the size of the packaging is based on the gifts use. To lovers, perhaps, it need to be fine and small, but for guests the packaging size should be slightly larger. Some products are used to highlight the honor and status of consumers, common packaging design and materials on the market it is difficult to meet consumer noble and psychological adventures, only to do some subversive design can make the product taste and commander, a typical case is Absolute Vodka.

Cost

If it is long-term needs of the fast moving consumer goods, consumers do not want to pay more on the packaging cost. The packaging should be simplified, because it is a pity to throw away the packaging, else more space will be occupied, the most typical case is the tea packaging. Packaging is used to reflect the value of the product, rather than a means of weakening the value of the product, too upscale or too low-grade packaging would weaken the value of the product, so you must figure out the cost of the customer is willing to bear for their product packaging needs.

Isn't the big bottle of Sprite soda price more cost-effective than the vial? Compared to biscuits with bulk and carton packaging by the same manufacturer which is cheaper? This is the omitted part of the packaging makes the part of the cost reduced, and better able to lead a rational consumer desire to buy.

Convenience

The weight of a packaging, the degree easy to open the packaging, the convenience of carrying packaging, etc., will affect the purchasing decisions made ​​by the consumer. Consumers are often expected of convenience implicited in the packaging, a lot of plastic packaging need to open with the teeth or scissors years ago, and now the majority of such packaging has a small tear which is taking into account the convenience of the demand.

Communication

Attentive consumers will find that a lot of the packaging is no longer just a simple text or images, often a more likely to move the customer's packaging is always illustrated. Another example is history and the humanities embed in the consumer packaging, good packaging design often has a very beautiful language inside, the power of words is sufficient to lead the consumer's mental state in the moment. When the product packaging can use the graphics or text to communicate with the consumers, or lead consumers to aspire, the packaging design of this product is very successful.

The packaging can be divided into rational packaging and sensual packaging, rational consumers in most cases will choose the rational packaging, and emotional consumers usually select the emotional product packaging. So, please think before which way you decided to impress your consumers through packaging design, people you need to impress are rational or emotional, they made ​​the occasion of the purchase decision is rational or emotional ...