The basic processes in packaging design

The trademark, graphic form of arrangement and font are always the same commonly factors in the series packaging design. The three-dimensional shape, color and graphic content transform between the character and individuality as the product element changes. Which defined the same common factors in the series packaging design- the trademarks and product features, we can combine many elements of the products - Specifications, quantity, shape, composition, color, price and packaging design elements - three-dimensional modeling, color, graphics and text together for a better understanding of what factor is the key element of a series of common characters, then design and improve it.

Modern packaging design elements

The main exhibition surface design
Because of its relatively small area and itself is the product, the goods image screen designed with the text and close-up image to be quickly introduced to the consumer.

The overall design
Due to the main exhibition surface is not local and should not be isolated, the designer should consider the overall image of the entire packaging through text, graphics and color, by means of consistency, repetition, echoes and split to make the composition as a whole.

Matters must know before printing

Reasonable application of color
The paper will cause unexpected deviation on the color. Designers should be aware that the same white papers have warmer or colder white degrees between them, and therefore affects the printing color, especially for the application of colored art paper should be more careful. In addition, the loose texture paper needs more ink, there will be color dim sense after printing. The Color printing based on the subject of the sample recorded in printing chromatograms by entering the data to the computer. A good designer should know how to use the paper features to enhance the design effect, the creativity can be truly reflect ultimately when the ink contact with the paper.

Reasonable application of paper
there are two specifications of the most commonly used paper: the standard paper size length 787mm, width 1092mm; the special paper length 880mm, width 1230mm; there are also import paper length 889mm, width 94mm and other kinds of specifications. In order to avoid waste, the designer should consider the tray size as much as possible in line with the paper used for printing. Take advantage of the top cover and bottom cover of the tray to insert them together to improve the utilization of the paper.

Currently the paper printing process has two ways: stereotype and copperplate printing, also known as typography, it is a semi-manual machine; other is a more advanced offset printing, can be described as flat offset printing. Owing to different processes, the results obtained from typography and offset printing and the requirements of the packaging design are also quite different. Therefore, we must clarify which printing method before the packaging design.

1. Typography
Typography must be based on the color design drawings, it need an additional black and white drawing to distinguish the color. The black and white draft is a very important part. It will be used for photographic. If it didn't draw well, or inconsistent with the original drawing will affect the printing effect directly.

2.Offset Printing
The design draft can be made directly into the plate, then scan the outlets of the color photographs on the plate through computer. Whether typography or offset printing, carton packaging has its particularity, it must also draw the die line of the carton box and step and repeat it according to requirements. The structure of the die line drawing should match with the graphic design, otherwise, the error structure lines will partial to the top or bottom of the carton box after the rolling.

In short, modern packaging design should get creative choreography, template, printing technology together, play a concerted role in order to complete outstanding works.