Packaging design is the face of the commodities

Packaging design as an important part of modern commodity marketing, however, it should be the unity of the situation and function, and to be tasteful and environmental protection in order to work like "wine" incense, and even realize the landmark of its era. The packaging design is to solve the two problems of the subjective needs of packaging and the objective role of packaging to concentrate on express the functional design of the packaging. It should first meet its ease of use principle, obey the natural scale, that's the most basic requirements for product packaging design to any companies at any time.

If we say industrial packaging design focuses on protecting function, the main purpose for commercial packaging design is promotion. Packaging plays a special role in the commodity economy, immaterial, metaphysical, it puts material, physical productsor wasteafters packaging into commodities. The packaging design must pass the test of market competition, the final success or failure of the packging design lies in its ability to landscaping products and ultimately marketing purposes.

However, the first impression based on visual of the consumer is the key to their mental activities, the use of a novel shape, vibrant colors, beautiful and delicate patterns, the material suite for the commodity characteristics, and is the organic combination of various factors together to make the eye-catching effect, so that consumers get a strong interest at their first glance. Meanwhile, in order to achieve the packaging design on consumer desire psychology, a successful packaging must not only use of shape, color, pattern, material attention and interest of the consumer products, but also need to let consumers understand the product through the packaging.

The most effective way to acurately convey the product information is the true image of the product, or fully transparent packaging in containers, window display of products, or draw product graphics on the packaging, concise text instructions,or color printing product photos, and more. Accurately convey product information also requires packaging quality match with its grade. Conceal or exaggerate product quality, functionality is a failure of packaging design. Successfully and accurately communicate product information also requires packaging shape, color, pattern etc. does not violate people's habits, resulting in the misunderstanding.

The feeling of the consumers plays an extremely important role in the impulse to buy the commodities, the good impression comes from two aspects, first is the practical side, that is, the package can meet the various needs of consumers and provide consumers with convenience. Consumers can choose according to their own habits. When the packaging of the product provides a convenient, naturally give rise to the goodwill of consumers. Secondly, the goodwill is also directly from the appearance of the packaging elements of feeling, which is a comprehensive psychological effects close to the environment with individuals themselves.

In short, the packaging design should be functional, marketing, cultural, and environmental protection each of them is indispensable. It should be emphasis on its functional premise of restraint showing a combination of technology and art, reflecting the aesthetic taste and cultural connotations of different consumer groups, and achieve the dialectical unity of the natural values ​​and spiritual values​​, which is the basical requirement of excellent packaging design.