The color in carton packaging

The paperboard is light and has abundant raw material. It is conducive to processing, transportation, carrying and decoration printing, easy to meet the health requirements, no toxic pollution with low cost, thus it is widely used in packaging. According to statistics, the paperboard in the packaging sales accounted for about 45% of the entire packaging materials, it is not only for department stores, textile, hardware, telecommunications equipment, household appliances and other goods packaging, but also applies to the packaging of food, medicine and military products.

The carton packaging is widely and massively used packaging containers in paperboard packaging containers.It can be divided into two categories: glued cartons and folding cartons. The former is used for higher-grade packaging, and high cost; the latter is suitable for mass production processing and it is the most widely used. Color is one of the important factors of the packaging design, it is depends on the graphics, text, structure, plays an important role on packaging design. People browse the goods on the shelves, the first thing you see is the color of the packaging. The color is not only related to the display of goods, but also directly affects consumers' purchasing desire.

1. General color of carton packaging

Color will have a strong psychological reflect on consumers so that they may produce corresponding associations, to this point it should give full consideration in the use of color. The following with a description of the use of general color on commonly carton packaging.

① Food carton packaging: The color is distinctive and light. Such as blue, white color stands for clean, healthy and cool; red, orange, yellow color stands for sweet, fragrant, fresh, etc.; simple and dignified color means that the wine's bouquet and long history. These kind of colors have great benefit to promote appetite.

②Cosmetics carton packaging: this kind of packaging usually use softly neutral colors. Such as pink, pale rose red stands for aromatic, soft, noble; for some men's cosmetics blank color expressed its solemn etc..

③Children's product carton packaging: It usually use colorful solid colors or contrasting colors to make the packaing more vivid, lively, and so on.

④Medicine carton packaging: It used pure cold and warm of color. Such as green and cold gray means quiet, inflammation, relieve pain, etc.; red, orange, yellow and other warm color means nourishing, nutrition, excitement; black means toxic; red and black color mean highly toxic;

⑤Textiles carton packaging: it commonly use black, white, gray color to reconcile and contrast; female textile use of bright, elegant colors.

The color of packaging is based on people's associations and habits of color with a high degree of exaggeration and change in order to make the packaging new and different. The psychological effects of color is complex, and often differ with the different national, regional, ethnic, religious belief.

2. the expression of feeling with different colors

The colors are different wavelengths of light on visual effects, nothing related with the "feelings". However, we live in the environment constantly to the people by the color impressed. The large number of facts have proven that different colors produce different psychological and physiological effects on people and to people's age, gender, experience and the environment. Therefore, the packaging design should take full account of the different sense of color, abstract expressionism regularity, so that the colors can better reflect the properties of the goods to adapt to consumer psychology and meet the needs of different levels of consumption of the target market.