Carton packaging structural design

Packaging as the crystallization of human wisdom, is widely used in life and production, as early as 3000 BC, Egyptians began to use manual methods cast the original blown glass bottles used to hold items during the same period, the Egyptians made the original paper for the packaged goods, 105 years BC, Cai Lun invented papermaking, hand-made paper label appears in China. In the long river of history of human development, packaging design to promote the continuous development of human civilization, Today, packaging is not just stay in the level of protection of goods, it has brought to mankind the art and science and technology perfect combination of visual pleasure as well as ultra- value of psychological experience....

Now, the carton packaging is the most widely installed packaging at homeland and abroad because the paper material generally easily accessible, color variety, complete specifications, facilitate processing. Another reason is that the carton packaging design facilitates both the destruction and recycle part and to ensure that the finished product quality, reasonable price, ease of processing and therefore widely welcomed by the community.

When start the carton packaging structural design, the follwing factors should pay more attention:

Convenience: carton packaging structural design must be easy production, easy storage, easy to display the exhibition, portable, easy to use and easy to transport.

Protection: protective carton packaging structural design, according to the different characteristics of different products, the design should be lined with the arrangement, shape and structure to consider, especially for those prone to breakage and special appearance of products.

Change: update of the modeling structure appearance in carton packaging, the change is very important, it gives the novel a sense of beauty and stimulate consumers' desire to buy.

Scientific rationality: rational scientific carton packaging require less use of materials and large capacity, weight light, anti-strong, low-cost, full-featured.

As a packaging designers in the new era, we need to give the packaging a new design concept to understand the social, understand the business, understand the products and understand the consumer, then make an accurate design positioning. The positioning thinking of the packaging design is a strategic vision of the design guidelines. No positioning, no purpose, no target, there is no target audience, the goods will not sell, it will lose the significance of packaging design in the new era, only follow the design rules the designer could make the design suitable for the development needs of the times, because the positioning of the packaging design ideas closely linked to the idea of packaging design; design ideas as a thinking in images, from first draft to the positioning issued on the whole thought process is inseparable from the concrete image.