Commonly carton structural design and packaging design strategies

The carton structural design could be ever-changing according to the combination with point, line, surface, body of the carton. The most commonly carton structures are the following 7 types:

(1) Socket style

This is the most commonly used form of carton with simple shapes, process and low cost, it's been widely used as wholesale packaging.

(2) Window style

The window style cartons are widely used in toys, food and other products. The characteristics of this structure is to make consumer have general ideas about the products at a glance, increase the credibility of the goods, usually part of the window used transparent material.

(3) Portable style

The portable style carton mainly used in gift box packaging, which is easy to carry. However, attention need to be paid to product volume, weight, materials and the construction of handle reasonable or not so that to prevent damage during use.

(4) Tube and slide style

The shape of this packaging is similar to the drawer box, the lid and box body composed by two pieces of paper with firm structure, easy to be used multiple times. Commonly used in oral liquid packaging, boxed chocolates, and so on.

(5) Transformal style

This form of cartons pursuits of interesting and variability of the structure, often applied in lively personality product packaging, such as small snacks, candy, toys, etc.. This structure is more complex with nice display effect.

(6) Lid style

The lid structure cand be divided into integrated and split. The so-called integrated refers to the lid and connected to the box body, forming a piece of paper, such as the cigarettes packaging; while the split means the lid and body separated, such as moon cake packaging.

(7) Set-up style

The step-up style often used in gift box packaging, this packaging form contains packaging in the packaging, which is characterized by precious gorgeous, but the cost is high.

The above seven styles are more commonly used carton structure, the designers should be flexible to apply these styles in the packaging design according to the characteristics of the product.

Besides the structural design of carton, there are also have many graphic design strategies need to be applied in the packaging design:

Serialized packaging design strategy: The same or similar color, pattern and arrangement of the production used in packaging design applied with the same class of products, highlight the visual image of unity, in order to enable consumers to realize that this is the same company's products, resulting in natural association,combination of product and corporate image. Doing so can save the design and print production costs, as well as the promotion of new products need a huge publicity budget, and is conducive to quickly open the market, but also to strengthen the corporate image.

Grading packaging design strategy: Because of the differrence of the consumer income, purposes, education, aesthetic standards, age-level, the psychological needs of the packaging is different. Therefore, enterprises should focus on the different levels of consumer demand characteristics, to develop different levels of packaging strategy in order to focus on all levels of consumer groups, to expand market share.

Convenience packaging design strategy: from a consumer point of view, add easy to carry, open, use or repeated use of the structural features in the packaging design, such as portable, ring pull, push-button, open the volume, tear and other easy-to-open packaging structure, in order to win the goodwill of consumers.

Complementary packaging design strategy: Complementary packaging sales of associated products, such packaging strategies help drive sales of a variety of products, but also to improve product quality.

Gifts packaging design strategy: the package comes with gifts, to stimulate consumer desire to buy.

Updated packaging design strategy: the purpose of updating the packaging, one is to improve the packaging, so that poor sales of goods has been revitalized with a new image of strength and selling point; another is to adapt to market changes, maintain good sales and continuous improvementcorporate and brand image. Typically, the packaging of unsalable goods suitable to take a larger change, presented in front of consumers to a new state of affairs; and strong sales of the packaging of goods suitable to take a gradual update, maintain product awareness, reflecting full of vibrant, new look.

Reuse packaging design strategy: reuse refers to the packaging re-use, depending on the purpose and use of reusable packaging is basically divided into two categories: one is from a recycling perspective, the other is from the consumerby the perspective of the use of goods, their packaging can also be used for other purposes, turning waste into wealth, and corporate logo on the packaging can also play to continue to expand the effect of publicity. This packaging strategy requires the designer to take into account in the design of such a packaging re-use features provide the complex with the greatest possibilities and convenience.

Enterprise collaboration package design strategy: when the company open up new markets, due to publicity, its popularity is not high, the advertising cost of inputs is too large and difficult to immediately effective. Then companies can joint local enterprises with good credibility and visibility to launch new products, focused on the packaging design the jointly enterprises of the image, this is a very practical and effective strategies, and now is a common practice in the international arena.