Forms of packaging design

We've talked about the 3 elements in packaging design in my last article, how to make these elements layout together reasonablely to achieve good visual effects? This tutorial will list the formal rules and arrangement need to be followed when we arrange these elements.

1. Form rules

The form of packaging design is the combination of elements of the display surface of the goods packaging constitute by trademarks, graphics, text, color etc.. The form of good packaging design, always need to master with the form of rules. There are lots of form of rules, here we take the following three aspects for example to elaborate the form of rules to be followed in the packaging design.

(1) The subject and the foil

Usually the product's image or name has been seen as the subject and other elements as the foil in the graphic design. This could make the screen theme much more prominent and prioritize to make key information easier to convey to the clients.

(2) Symmetry and balance

Symmetry refers to the same amount elements and forms in both left and right side, balance refers to the same amount elements with different forms. Balanced form gives a lively sense while symmetry gives the steady solemn feeling in packaging design. As for the symmetry and balance, we can find related information in the library or google it for better understanding.

(3) Comparison and coordination

If there is no comparison in the graphic design, the packaging design will be monotonous and dull; If there is no coordination of the various elements, the screen will be very out of tune. So the elements comparison and coordination is very important in graphic design. In addition to the above form of rules, the graphic design should also follow a structured, changed rhythmic, and perfect order and other form of rules.

2. Arrangement

Comply with the above forms of rules as the basis of packaging design, there will be many forms can be summarized as follows:

(1) Vertical

The various elements being arranged as vertical form, it gives a serious, tall and straight visual experience. The vertical form has a strong sense of rhythm and direction, suitable for long or tall product appearance.

(2) Horizontal

Elements arranged in a horizontal form which gives a quiet, stable visual experience. However, This form is easy to give stiff feeling, it should be changing stablely.

(3) Tilting

Elements forms a visual screen from the bottom up or from left to right with uniform rhythm. This form has a strong sense of direction and sense of speed.

(4) Arc

The arc form of packaging design is flexible, giving the romantic, smooth stretch of visual experience. The form includes round-type, S-line, rotary, and so on.

(5) Distribution

Elements arranged in no strict format, but it gives people a sense of order. This form of packaging design has more freedom, unrestrained sense of space. However, if not handled properly, it gives people the feeling of clutter.

(6) Centre

The main elements placed in the center of the screen with visual stability and outstanding image results. However, this form of packaging design is easily to give people a mechanical visual experience.

(7) Overlap

Each element with a multi-level overlap, there is a sense of rhythm and rich three-dimensional performance in this kind of form.

(8)Integration

This form of packaging design refers to the use of a variety of arrangement form to display a flexible impression.