The application of packaging design

In the last article I introduced what is the packaging, then we will learn how to take advantage of the packaging. Different kinds of goods have different advantages and design ideas when applying packaging on them. Good packaging design can not only attract attention, and also make people quickly identify the type of goods, so that it can deliver more accurate product information, more direct communication with people. In this article we will talk the application of packaging in different kind of industry.

Food packaging design

It should be noted that the text and graphics performance in food packaging. Text should be concise, lively, readable and easy to remember; graphics are commonly used in food own image as the main image to make the product more intuitive. Different age groups of customers also have different requirements for food packaging. Such as children's food packaging, consideration should be given to the child's psychological, using a lively and innovative fonts, and the children loved image, such as cute animals, cartoon characters.

The performance of the taste should also be taken into full consideration in food packaging design, which led to the appetite of consumers. For example, different colors will give a different taste experience. The bitter sense of black and brown; sweet sense of the red; fragrant yellow; fresh sweet and sour green etc. In addition, shape and materials of the packaging affect the taste. Such as vegetables, seafood and other transparent, translucent packaging shape which gives a fresh impression.

Tea packaging design

The cultural requirements of tea packaging is very prominent. China's long cultural become the source of the creation of tea packaging design. Such as Chinese painting, poetry, calligraphy and other forms to express the flavor of tea and refined mood. Besides, different varieties of tea, their color, aroma and taste are different. Fresh and tasty such as green tea, red tea is a strong pure tea fragrant while oolong tea tastes rich and quiet. Designers need to grasp these characteristics accurately in order to better reflect the product characteristics in the packaging design.

The tea famous from its origin or a strong regional characteristics, the packaging design can be used to highlight the practices of the local characteristics. For example, Yunnan Pu'er, the packaging applied Yunnan local scenery as visual design elements, expressed a strong local characteristics.

Wine packaging design

There're a wide variety of wine, such as Chinese liquor, Russian vodka, Japanese sake and wine, as well as Western whiskey and wine so that the wine packaging design has a strong regional and cultural characters. Chinese liquor use Chinese porcelain as a packaging material to prominent Chinese characteristics. A good wine packaging, should be used with different materials and art processes to highlight the qualities of the wine itself, features and grade, in order to attract consumers.

Cosmetics packaging design

Cosmetic product is to keep up with fashion trends so the packaging design should be emphasized that their fashion and individuality. According to the different uses cosmetics can be divided into beauty cosmetics, such as perfume, makeup, skin cream, etc.; clean cosmetics, such as soap, facial cleanser, shampoo, etc..

Cosmetics packaging design tend to be affected by brand positioning, selling points, target people and other factors. If the same fragrance products for women should be mainly to the dreamy tones of pink and soft and full lines; for men should be dark gray and sharp edges and corners, structure-based. The decorative design style is very prominent in cosmetics packaging design. This style adhere to the simple better than complex, and practical than aesthetic principles, and the packaging is not luxury, not fancy, just simple text symbols as the main design elements.

Electronic product packaging design

Electronic products are technology-intensive products which are not exposed to external shocks, wet, static electricity, high temperature, so the packaging design should pay particular attention to these issues especially buffer design and anti-static design. The electronics packaging design should to reflect the sense of technology, fashion and young. Text, color and graphics should have a strong modern and visual impact. The colors of the electronic products packaging are often blue-green, black, gray and other colors for the tone to reflect the masculine and technological sense.

Pharmaceutical packaging design

Pharmaceutical products with the dual properties of drugs and commodities, which determines the pharmaceutical packaging design should based on scientific principles and pay attention to their security, safety, and normative. At the same time, pharmaceutical packaging design should be based on the drugs themselves herbal characteristics. For example, the treatment of cardiovascular drugs, should be avoided with red, because red can increase the stress on the heart rhythm of pulse speed up, causing the blood vessels stretching, resulting in elevated blood pressure.

Gift packaging design

Gift is the items to express the feelings of respect and celebrate, so gift packaging from its material, structure, decoration, etc. is apparently more elegant than any other packagings. Gift packaging design is no longer blindly pursue the ornate, extravagant and excessive packaging, but showing a variety of styles. From luxurious and elegant to simple and neat; from romantic warmth to elegant and simple. Different nationalities, environments resulted in different cultural values​​, which gradually formed a colorful, distinctive culture style and art style gift packaging.