Recognize Packaging design

In our daily lives, we often come into contact with a variety of goods, observing the packaging of goods is the start to recognize the commodities. Thus, good or bad packaging design plays a vital role in the sales process. This article will introduce the relevant knowledge of the packaging design, First of all, we know about what's packaging.

The concept of packaging

Packaging not only protect products in the circulation process, convenient storage and transportation, but also promote the role of sales. Meantime, packaging also refers to the overall name of the container, materials and auxiliary according to certain technical methods

The function of packaging

The packaging has became an important part of the product, with important functions in the product, its function can be categorized into:

1> Protection

The protection function is the most basic functions of the packaging. The protection function can not only protect the goods being loss of quality and quantity during transport, meanwhile, the packaging can also play a role in preventing the harm caused by the external environment of the packaging. Such as the lining and partition of the packaging design is to prevent items susceptible to damage by shock and extrusion during the circulation process.

2> Convenience

The packaging also plays a convenient features, and reasonable packaging design is more conducive to the use. For example, some food packaging, added sawtooth design in order to facilitate unsealing. Good packaging design should also consider whether it is facilitating for people to transport or effective use of space. For example, the packaging of goods can be reasonably arranged, convenient to split and assembly and so on.

3> Improve the overall image of goods

Packaging improved the overall image of the commodity, it can stimulate consumers' desire to buy, so that it results in a purchase; it also played a propaganda effect to promote sales.

The origin and development of packaging design

With increased productivity, science and technology progress and cultural development of the arts, Packaging experienced a long process of evolution. It can be summarized the four different stages of development of the packaging design:

1> Period of original packaging

In this period, the packaging materials mainly used of plants and animals husk, leaves, fur and other natural materials such as bamboo, leaf packaging which give people a natural and simple feeling. The packaging of this stage can not be called a true sense of the packaging, but already the seeds of packaging.

2> Period of ancient packaging

In this period, people began to imitate the shape of the natural world such as handmade woven basket with the branches of plants, baskets, mats packaging artifacts. Ceramics began to be applied to the field of packaging, such as the Chinese traditional wine packaging, the use of ceramic made ​​of jars with a red sticker, that's a kind of characteristic. The packaging in this period, has adopted a transparent, breathable, moisture and other technologies.

3> The period of Modern packaging

With the development of industrial technology, packaging, has entered a new stage of development. Artificial materials such as plastic, glass, steel etc. has applied in packaging. The packaging of this period, paid more attention to the visual beauty, rich form of packaging design appeared.

4> Today's packaging

Packaging materials and containers have been further developed. Brand and corporate identity system make the packaging design is no longer isolated in the traditional sense,but an important part of corporate publicity and promotion programs.Today's packaging, the series of packaging design is necessary to ensure the unity of the visual image in the design, while maintaining a certain degree of change in space.

5> Post-modern packaging design

The characteristics of packaging design in this period, mainly include two aspects: one is the geographical features of the packaging design, mainly the personality of a nation's culture. Japanese packaging design to make full use of national symbols and calligraphy, the geographical features are very strong. The other one, the packaging design based on humanity, designed to focus on people around with people's minds, emotions, personality, and functional requirements to re-examine and re-construct, re-defined to make it more humane meaning. For consumers, user-friendly packaging becomes significantly more friendly and cordial.